CITY BETTERING PROJECTS
We Care For The Hood
Not just care – we get actively involved to make it better! We support
local projects, spaces, events, channels and people. We celebrate the optimists, the entrepreneurs, the pioneers & the daring ones.
Let’s Spread The Optimism!
Every Urban Monkey bottle sold allows us to contribute to developing projects that better the city, support the #optimisticbynature people with their ideas, businesses and spaces. We have a commitment of 5 cents per bottle (for every bottle of minimum 250ml). We will not stop there, we will communicate these projects with our products, our boxes, our sales channels, our communication tools.City bettering projects
STREET DELIVERY
A manifesto-event that for 14th years closed street for cars and opened it for people. A new concept to bring together people’s ideas for the city while keeping social distancing. A puzzle-event spread around the city and re-composed online. People of Bucharest were asked to come up with ideas that could improve their lives in the neighbourhoods and make it more sustainable. Street Delivery perfectly matches our brand bettering city idea. Change the Face of the City Hope For Bucharest Project details At Street Delivery Type Thursday Bucharest came up with Hope for Bucharest? a mural painting that brings optimism...
POETRY NIGHTS
Arcen is an NGO whose purpose is to rebuild Bucharest through culture & communities. In the context on this years pandemic, Arcen created the Poetry Nights as a manifesto against fear and solitude, through contemporary poetry, music and dance. 12 editions happened starting end of July until September. Products offered for every edition, for guests and team Communication support on our social media Creative approach: we launched an online call for poems asking “can a poen change the city?“. We received an avalanche of poems. The contest was posted online on Arcen’s social media channels: FB & IG. “Can a...
ROMANIAN DESIGN WEEK & DIPLOMA
Romanian Design Week is a 10 days festival that promotes design as a pad for cultural, social and economical growth. Diploma is a proud showcase for creative schools and an interdisciplinary connector for the future generation of creators. As we share the same belief that societies can change and upgrade through design we’ve made Romanian Design Week one of our main bettering city project in 2020. Happened from September and October 2020, both for 10 days each. 3 Pillars Collaboration With RDW RDW×Artist Edition of Urban Monkey – YUMMY YUMMY & AVONATION Two local artists LOST.OPTICS and ARGAETIC were commissioned...
Breakin’ Battle
3 vs. 3 Breakin’ competition for both pro and junior B-Boys organized by one of our opionion leaders. We have a talented B-Boys & B-Girls community in Romania that truly needs and deserves our support for their projects.
Our support: Urban Monkey for B-boys & prizes
Visibility: mini-cooler, Urban Monkey sign, jury chairs, product, branded pictures and promo video