CITY BETTERING PROJECTS

We Care For The Hood

Not just care – we get actively involved to make it better! We support local projects, spaces, events, channels and people. We celebrate the optimists, the entrepreneurs, the pioneers & the daring ones.

Let’s Spread The Optimism!

Every Urban Monkey bottle sold allows us to contribute to developing projects that better the city, support the #optimisticbynature people with their ideas, businesses and spaces. We have a commitment of 5 cents per bottle. We will not stop there, we will communicate these projects with our products, our boxes, our sales channels, our communication tools.

5 cents PROJECTS

WORK OUT YOUR OPTIMISM

WORK OUT YOUR OPTIMISM

O mapare unica a unei animatii custom, proiectata pe un bloc de apartamente din Bucuresti, pentru a motiva oamenii sa ramana activi si in interior, miscandu-se in acelasi timp cu proiectiile, oferindu-le astfel o perspectiva prozitiva pe perioada COVID, aducand culoare, arta, solidaritate si miscare in fata geamurilor sau in mediul online. Oamenii au fost invitati sa devina uniti intr-o demonstratie colectiva de optimism, arta si sport. Evenimentul a inglobat valorile brand-ului #optimisticbynature, #stayhealthy & #spreadtheoptimism. Oamenii au putut vedea proiectiile pe cladirea de peste drum sau live pe Facebook si Instagram.   Animatiile au redat un antrenament fantasmagoric al 6 personaje...

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RAW IS – T-SHIRT COLLECTION

RAW IS – T-SHIRT COLLECTION

Pentru a sustine comunitatea artistilor pe parcursul acestui an, am invitat 6 artisti sa ilustreze design-uri unice WOW, pentru a fi printate pe tricouri ce redau ideea lor de RAW.

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STREET DELIVERY

STREET DELIVERY

A manifesto-event that for 14th years closed street for cars and opened it for people. A new concept to bring together people’s ideas for the city while keeping social distancing. A puzzle-event spread around the city and re-composed online. People of Bucharest were asked to come up with ideas that could improve their lives in the neighbourhoods and make it more sustainable. Street Delivery perfectly matches our brand bettering city idea. Change the Face of the City Hope For Bucharest Project details At Street Delivery Type Thursday Bucharest came up with Hope for Bucharest? a mural painting that brings optimism...

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POETRY NIGHTS

POETRY NIGHTS

Arcen is an NGO whose purpose is to rebuild Bucharest through culture & communities. In the context on this years pandemic, Arcen created the Poetry Nights as a manifesto against fear and solitude, through contemporary poetry, music and dance. 12 editions happened starting end of July until September. Products offered for every edition, for guests and team Communication support on our social media Creative approach: we launched an online call for poems asking “can a poen change the city?“. We received an avalanche of poems. The contest was posted online on Arcen’s social media channels: FB & IG. “Can a...

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